Role: CD/AD - Experiential Design

As the lead designer and art director, I crafted the visual identity and experiential design for Ford’s largest internal event of the year — the 2024 Family Open House Tour — which spanned 22 plant locations across North America and welcomed over 52,000 attendees.

​

Drawing inspiration from the vibrant energy and spirit of the Indian Holi Festival, I developed the core creative concept and design system that unified the entire tour. This included everything from environmental graphics and signage to branded swag, interactive experiences, and factory tour touchpoints. The visual system not only celebrated the energy of summer but was also modular, scalable, and adaptable across diverse venues and audiences.