Self Employed/Freelance 

New York, NY

Creative Director/Art Director/Designer 2018-Present

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• Led creative strategy and execution for clients including Amazon, Microsoft, TikTok, Ford, CNN, The Body Shop, and WebMD, delivering engagement across digital, social, experiential, and print.

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• Created high-impact campaigns and branding that strengthened market presence and customer connection.

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• Directed and mentored cross-functional teams, ensuring creative innovation and consistent excellence.

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NBC Universal - NBC News & MSNBC

New York, NY

Art Director 2013-2018

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• Led the creative direction for award-winning, 360° marketing campaigns across broadcast, digital, social, and experiential channels, contributing to record-breaking ratings.

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• Developed comprehensive style guides and visual systems to unify branding across shows and departments.

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• Directed freelancers, motion graphic designers, and production artists; managed shoots, retouching, and production workflows.

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• Oversaw the interior design of office spaces at 30 Rock, managing installation and creative production of on-site visual environments.

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Alloy Digital 

New York, NY

Freelance Art Director 2012-2013

 

Concept development, art direction and design of the digital marketing

for Sony Pictures films including “White House Down”, “Grown Ups 2”, “One Direction: This Is Us”, digital and social campaigns for Coca-Cola, Teen.com, Garnier, DeVries, Meredith, other Media companies

 

 

Consumer Financial Protection Bureau

New York, NY/Washington, D.C.

Design Consultant in Visual/Digital/UX/UI Design 2012

 

Establishing Identity, Style guide, Design Templates, Packaging, Typography

 

Redesigning of the CFPB homepage (UX and Visual) and establishing Intranet structure by working with various teams

 

Launching Recruiting Campaigns and redesigning annual reports for congress, Ombudsman’s Office Identity and printing materials

 

 

Viacom - MTV Networks/Comedy Central

New York, NY

Designer 2006-2011

 

Launching the drastic redesign of the ComedyCentral homepage and

the lead designer of CC : Stand-Up package redesign for Web, iPad

and Jokes.com from UI to final design delivery

 

Brainstorming and designing daily topical promotion of the ComedyCentral homepage and design ALL show sitelets for comedycentral.com, jokes.com and for Mobile + Apps

 

Managing production designers for overall production work and coordinate with On-Air & Off-Air to share assets to create a consistent branding image

 

Design concepts and create mock-ups for quarterly marketing initiatives and direct marketing materials promoting on-air/web-exclusive content and illustration for Indecision site promo

 

Custom design for Emmy-winning web-exclusive video for “The Daily Show with Jon Stewart”

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InStyle Magazine

New York, NY

Design Assistant 2006

 

Development of InStyle Magazine advertisement for various clients including Neutrogena, Nike, Haagen-Dazs, Estee Lauder, Lifetime and Toronto Film Festival, also delivering successful Event promo materials

and stunt prize package design

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Fuel

New York, NY

Freelance Illustrator/Designer/Printer 2004-2005 

 

TV Land “Honkytonk Haiku” spot  Illustration and Woodblock Print Fuel Holiday Cards

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Oxygen Media

New York, NY

Freelance Animator

 

Designing and animating TV show graphics

 

 

More work experience is available upon request.

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