SHINO SOMA
Profile
My name is Shino Soma.
I am a Creative Director/Art Director/Designer. I have good eyes and attention to details. Originally from Japan, I have been educated both in Japan and the U.S. Currently, I am based in New York City. I also have other art backgrounds such as Japanese Calligraphy, film, printmaking, sculpture, mixed media, paper making, etc. My woodblock print pieces a part of New York Public Library Print Room Permanent Collection.
Clients: NBC Universal, Sony Pictures, Coca-Cola, Global Citizen Festival, MTV, Comedy Central, Spike TV, TV Land, Takashi Murakami, Oxygen Network, InStyle Magazine, The Body Shop,
WebMD, Consumer Financial Protection Bureau and more.
Experience
Self Employed
New York, NY
Creative Director/Art Director/Designer 2018-Present
Develop and deliver creative solutions in Social Campaigns,
E-commerce, Branding, Pitch Decks, Prints, Events, Store Renderings for clients like The Body Shop, WebMD, etc.
NBC Universal - NBC News & MSNBC
New York, NY
Art Director 2013-2018
Repeatedly achieving “the record breaking ratings ever” of each show/channel by launching effective 360° Marketing Campaigns with fresh look and feel of advertising, experiential and social media campaigns
Changing the design practice of the news shows by establishing an appropriate style guide and all design assets for every team to follow to insure the consistent look throughout the brand
Managing freelancers and art directing animators, also Interior Designing for 30 Rock floor/space and overseeing installation & production of artworks and attending shoots and overseeing retouching
Advertising Agencies
New York, NY
Freelance Art Director 2013
Concept development, art direction and design of the digital marketing
for Sony Pictures films including “White House Down”, “Grown Ups 2”, “One Direction: This Is Us”, digital and social campaigns for Coca-Cola, Teen.com, Garnier, DeVries, Meredith, other Media companies
Consumer Financial Protection Bureau
New York, NY/Washington, D.C.
Design Consultant in Visual/Digital/UX Design 2012
Establishing Identity, Style guide, Design Templates, Packaging, Typography
Redesigning of the CFPB homepage (UX and Visual) and establishing Intranet structure by working with various teams
Launching Recruiting Campaigns and redesigning annual reports for congress, Ombudsman’s Office Identity and printing materials
MTV Networks
New York, NY
Designer 2006-2011
Launching the drastic redesign of the ComedyCentral homepage and
the lead designer of CC : Stand-Up package redesign for Web, iPad
and Jokes.com from UI to final design delivery
Brainstorming and designing daily topical promotion of the ComedyCentral homepage and design ALL show sitelets for comedycentral.com, jokes.com and for Mobile + Apps
Managing production designers for overall production work and coordinate with On-Air & Off-Air to share assets to create a consistent branding image
Design concepts and create mock-ups for quarterly marketing initiatives and direct marketing materials promoting on-air/web-exclusive content and illustration for Indecision site promo
Custom design for Emmy-winning web-exclusive video for “The Daily Show with Jon Stewart”
InStyle Magazine
New York, NY
Design Assistant 2006
Development of InStyle Magazine advertisement for various clients including Neutrogena, Nike, Haagen-Dazs, Estee Lauder, Lifetime and Toronto Film Festival, also delivering successful Event promo materials
and stunt prize package design
Fuel
New York, NY
Freelance Illustrator/Designer/Printer 2004-2005
TV Land “Honkytonk Haiku” spot Illustration and Woodblock Print Fuel Holiday Cards
Oxygen Media
New York, NY
Freelance Animator
Designing and animating show graphics
More work experience is available upon request.
Education
Pratt Institute : School of Art & Design
MS Communication Design
New York, NY
Selected Participant in 2002 Pratt Show
New York University : Tisch School of the Arts
BFA Film and Television
New York, NY
Contining Education classes:
CSS, Flash, After Effects and fine art classes at School of Visual Arts
Typography at Cooper Union
Tools
Proficient in major design software
Adobe Creative Cloud:
PhotoShop
Illustrator
InDesign
Adobe XD
After Effects
Encoder
Dreamweaver
Flash
Premier
Avid
Microsoft Word
Excel
PowerPoint
Outlook
Skills
Art direction
Graphic Design
Brand Development
Typography
Logo Design
Icon Design
Advertising
Digital & Multimedia
Print Design
Digital Marketing
Social Media Marketing
Event Design
TV & Video Production
Digital Strategy
Content Strategy
Usability, UX & UI Design
Interaction Design
Creative problem solving
Concept Design
Storytelling
Project Management
Talent Management
Illustration & Animation
Photography & Retouching
Motion Graphics
Printmaking
Bookmaking
Multimedia Installation
Expert in Calligraphy
Able to work comfortably in collaborative settings or independently
Fluent in Japanese
Numerious Fine Art Exhibitions including “The Armory Show” since 2005 in Greater NY Area and Japan
Papermaking training at Dieu Donné paper mill
Wrote, Directed, Produced, Edited numerous student films
Awards
2010
Lower Manhattan Cultural Council’s Swing Space Award
Workspace Residency at Governor’s Island
2008
Kanuma Shiritsu Kawakamisumio Museum Woodblock print award
Jury Selction
Kanuma City, Tochigi Prefecture, Japan
2006-2007
Lower Manhattan Cultural Council’s Swing Space Award
Workspace Residency and project grant
2005-2006
Lower East Side Printshop Keyholder Residency
Anton Abel Cine-Tech Script Competition
Finalist
NYU Short Video Showcase
Contact
Email :
Tel : 914.771.1255