SHINO SOMA

Profile

My name is Shino Soma.
I am a Creative Director/Art Director/Designer. I have good eyes and attention to details. Originally from Japan, I have been educated both in Japan and the U.S.  Currently, I am based in New York City. I also have other art backgrounds such as Japanese Calligraphy, film, printmaking, sculpture, mixed media, paper making, etc. My woodblock print pieces  a part of New York Public Library Print Room Permanent Collection.

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Clients: NBC Universal, Sony Pictures, Coca-Cola, Global Citizen Festival, MTV, Comedy Central, Spike TV, TV Land, Takashi Murakami, Oxygen Network, InStyle Magazine, The Body Shop,

WebMD, Consumer Financial Protection Bureau and more.

Experience

Self Employed 

New York, NY

Creative Director/Art Director/Designer 2018-Present

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Develop and deliver creative solutions in Social Campaigns, 

E-commerce, Branding, Pitch Decks, Prints, Events, Store Renderings for clients like The Body Shop, WebMD, etc.

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NBC Universal - NBC News & MSNBC

New York, NY

Art Director 2013-2018

Repeatedly achieving “the record breaking ratings ever” of each show/channel by launching effective 360° Marketing Campaigns with fresh look and feel of advertising, experiential and social media campaigns

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Changing the design practice of the news shows by establishing an appropriate style guide and all design assets for every team to follow to insure the consistent look throughout the brand

Managing freelancers and art directing animators, also Interior Designing for 30 Rock floor/space and overseeing installation & production of artworks and attending shoots and overseeing retouching

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Advertising Agencies 

New York, NY

Freelance Art Director 2013

Concept development, art direction and design of the digital marketing

for Sony Pictures films including “White House Down”, “Grown Ups 2”, “One Direction: This Is Us”, digital and social campaigns for Coca-Cola, Teen.com, Garnier, DeVries, Meredith, other Media companies

Consumer Financial Protection Bureau

New York, NY/Washington, D.C.

Design Consultant in Visual/Digital/UX Design 2012

Establishing Identity, Style guide, Design Templates, Packaging, Typography

Redesigning of the CFPB homepage (UX and Visual) and establishing Intranet structure by working with various teams

Launching Recruiting Campaigns and redesigning annual reports for congress, Ombudsman’s Office Identity and printing materials

MTV Networks

New York, NY

Designer 2006-2011

Launching the drastic redesign of the ComedyCentral homepage and

the lead designer of CC : Stand-Up package redesign for Web, iPad

and Jokes.com from UI to final design delivery

Brainstorming and designing daily topical promotion of the ComedyCentral homepage and design ALL show sitelets for comedycentral.com, jokes.com and for Mobile + Apps

Managing production designers for overall production work and coordinate with On-Air & Off-Air to share assets to create a consistent branding image

Design concepts and create mock-ups for quarterly marketing initiatives and direct marketing materials promoting on-air/web-exclusive content and illustration for Indecision site promo

Custom design for Emmy-winning web-exclusive video for “The Daily Show with Jon Stewart”

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InStyle Magazine

New York, NY

Design Assistant 2006

Development of InStyle Magazine advertisement for various clients including Neutrogena, Nike, Haagen-Dazs, Estee Lauder, Lifetime and Toronto Film Festival, also delivering successful Event promo materials

and stunt prize package design

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Fuel

New York, NY

Freelance Illustrator/Designer/Printer 2004-2005 

TV Land “Honkytonk Haiku” spot  Illustration and Woodblock Print Fuel Holiday Cards

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Oxygen Media

New York, NY

Freelance Animator

Designing and animating show graphics

More work experience is available upon request.

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Education

Pratt Institute : School of Art & Design

MS Communication Design

New York, NY

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Selected Participant in 2002 Pratt Show

New York University : Tisch School of the Arts

BFA Film and Television

New York, NY

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Contining Education classes:

CSS, Flash, After Effects and fine art classes at School of Visual Arts

Typography at Cooper Union

Tools

Proficient in major design software

Adobe Creative Cloud:

PhotoShop

Illustrator

InDesign

Adobe XD

After Effects

Encoder

Dreamweaver

Flash

Premier

Avid

Microsoft Word

Excel

PowerPoint

Outlook

Skills

Art direction

Graphic Design

Brand Development

Typography

Logo Design

Icon Design

Advertising

Digital & Multimedia

Print Design

Digital Marketing

Social Media Marketing

Event Design

TV & Video Production

Digital Strategy

Content Strategy

Usability, UX & UI Design

Interaction Design

Creative problem solving

Concept Design

Storytelling

Project Management

Talent Management

Illustration & Animation

Photography & Retouching

Motion Graphics

Printmaking

Bookmaking

Multimedia Installation

Expert in Calligraphy

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Able to work comfortably in collaborative settings or independently

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Fluent in Japanese

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Numerious Fine Art Exhibitions including “The Armory Show” since 2005 in Greater NY Area and Japan

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Papermaking training at Dieu Donné paper mill

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Wrote, Directed, Produced, Edited numerous student films

Awards

2010

Lower Manhattan Cultural Council’s Swing Space Award

Workspace Residency at Governor’s Island

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2008

Kanuma Shiritsu Kawakamisumio Museum Woodblock print award 

Jury Selction

Kanuma City, Tochigi Prefecture, Japan

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2006-2007

Lower Manhattan Cultural Council’s Swing Space Award

Workspace Residency and project grant

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2005-2006

Lower East Side Printshop Keyholder Residency

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Anton Abel Cine-Tech Script Competition

Finalist

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NYU Short Video Showcase

Contact

Email :

Tel : 914.771.1255