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SHINO SOMA

Profile
My name is Shino Soma.
I am a Creative Director, Art Director, and Designer 
with a sharp eye for detail and a passion for storytelling across digital, experiential, and brand platforms. Originally from Japan, I’ve been educated both in Japan and the U.S., and am currently based in New York City.
I bring a multidisciplinary background to every project, drawing from experience in Japanese calligraphy, film, woodblock printmaking, sculpture, and mixed media. My work has been recognized and collected by institutions including the New York Public Library Print Room.
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Selected Clients: Amazon, Microsoft, TikTok, CNN, Ford, NBCUniversal, Sony Pictures, Coca-Cola, MTV, Comedy Central, The Body Shop, WebMD, Global Citizen Festival, Takashi Murakami, Oxygen Network, InStyle Magazine, and the Consumer Financial Protection Bureau.
Experience

Self Employed/Freelance 

New York, NY

Creative Director/Art Director/Designer 2018-Present

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  • Led creative strategy and execution for clients including Amazon, Microsoft, TikTok, Ford, CNN, The Body Shop, and WebMD, delivering engagement across digital, social, experiential, and print.

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  • Created high-impact campaigns and branding that strengthened market presence and customer connection.

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  • Directed and mentored cross-functional teams, ensuring creative innovation and consistent excellence.

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NBC Universal - NBC News & MSNBC

New York, NY

Art Director 2013-2018

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  • Led the creative direction for award-winning, 360° marketing campaigns across broadcast, digital, social, and experiential channels, contributing to record-breaking ratings.

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  • Developed comprehensive style guides and visual systems to unify branding across shows and departments.

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  • Directed freelancers, motion graphic designers, and production artists; managed shoots, retouching, and production workflows.

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  • Oversaw the interior design of office spaces at 30 Rock, managing installation and creative production of on-site visual environments.

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Alloy Digital 

New York, NY

Freelance Art Director 2012-2013

 

Concept development, art direction and design of the digital marketing

for Sony Pictures films including “White House Down”, “Grown Ups 2”, “One Direction: This Is Us”, digital and social campaigns for Coca-Cola, Teen.com, Garnier, DeVries, Meredith, other Media companies

 

 

Consumer Financial Protection Bureau

New York, NY/Washington, D.C.

Design Consultant in Visual/Digital/UX/UI Design 2012

 

Establishing Identity, Style guide, Design Templates, Packaging, Typography

 

Redesigning of the CFPB homepage (UX and Visual) and establishing Intranet structure by working with various teams

 

Launching Recruiting Campaigns and redesigning annual reports for congress, Ombudsman’s Office Identity and printing materials

 

 

Viacom - MTV Networks/Comedy Central

New York, NY

Designer 2006-2011

 

Launching the drastic redesign of the ComedyCentral homepage and

the lead designer of CC : Stand-Up package redesign for Web, iPad

and Jokes.com from UI to final design delivery

 

Brainstorming and designing daily topical promotion of the ComedyCentral homepage and design ALL show sitelets for comedycentral.com, jokes.com and for Mobile + Apps

 

Managing production designers for overall production work and coordinate with On-Air & Off-Air to share assets to create a consistent branding image

 

Design concepts and create mock-ups for quarterly marketing initiatives and direct marketing materials promoting on-air/web-exclusive content and illustration for Indecision site promo

 

Custom design for Emmy-winning web-exclusive video for “The Daily Show with Jon Stewart”

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InStyle Magazine

New York, NY

Design Assistant 2006

 

Development of InStyle Magazine advertisement for various clients including Neutrogena, Nike, Haagen-Dazs, Estee Lauder, Lifetime and Toronto Film Festival, also delivering successful Event promo materials

and stunt prize package design

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Fuel

New York, NY

Freelance Illustrator/Designer/Printer 2004-2005 

 

TV Land “Honkytonk Haiku” spot  Illustration and Woodblock Print Fuel Holiday Cards

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Oxygen Media

New York, NY

Freelance Animator

 

Designing and animating TV show graphics

 

 

More work experience is available upon request.

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Education

Pratt Institute : School of Art & Design

Master of Science in Communications Design

New York, NY

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Selected Participant in 2002 Pratt Show

 

New York University : Tisch School of the Arts

Bachelor of Fine Arts in Film and Television

New York, NY

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Continuing Education:

School of Visual Arts: CSS, Flash, After Effects, and Fine Art
Cooper Union: Typography Design

Tools

Proficient in major design software

Adobe Creative Cloud:

PhotoShop

Illustrator

InDesign

Premier Pro

After Effects

Acrobat

Adobe XD

Encoder

Flash

Avid

Microsoft Word

Excel

PowerPoint

Outlook

Figma

Skills

Art direction

Graphic Design

Brand Development

Typography

Logo Design

Icon Design

Advertising

Digital & Multimedia

Print Design

Digital Marketing

Social Media Marketing

Event Design

TV & Video Production

Digital Strategy

Content Strategy

Usability, UX & UI Design

Interaction Design

Creative problem solving

Concept Design

Storytelling

Project Management

Talent Management

Illustration & Animation

Photography & Retouching

Motion Graphics

Printmaking

Bookmaking

Multimedia Installation

Expert in Calligraphy

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Able to work comfortably in collaborative settings or independently

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Fluent in Japanese

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Numerious Fine Art Exhibitions including “The Armory Show” since 2005 in Greater NY Area and Japan

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Papermaking training at Dieu Donné paper mill

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Wrote, Directed, Produced, Edited numerous student films

Awards

2010

Lower Manhattan Cultural Council’s Swing Space Award

Workspace Residency at Governor’s Island

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2008

Kanuma Shiritsu Kawakamisumio Museum Woodblock print award 

Jury Selction

Kanuma City, Tochigi Prefecture, Japan

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2006-2007

Lower Manhattan Cultural Council’s Swing Space Award

Workspace Residency and project grant

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2005-2006

Lower East Side Printshop Keyholder Residency

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Anton Abel Cine-Tech Script Competition

Finalist

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NYU Short Video Showcase

Contact

Email : shinosoma@gmail.com

Tel : 914.771.1255

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