Design & Art direction of MSNBC 360° Marketing Campaign:"Growing Hope"
TV spot, print, community activation/event, digital for 4 stages:
1. Intro to market: brand awareness
2. Pre-event: drive traffic
3. Post-event: thank you & web driver
4. On going: web driver
Growing Hope is MSNBC's campaign to invite Americans to share their hopes for change around issues that impact our communities.
MSNBC invites you to join the Growing Hope conversation. Select an issue you care about and tell us your hopes for change regarding that issue. By sharing, you can inspire a conversation that motivates people to make a difference in their community.
This is just the beginning. Help us plant the seeds of hope. Change begins with you.