Lean Forward ID Redesign: Anthem spot Design + Art direction, Refresh of "Lean Froward" campaign design explorations and Topical Animated Banner Ads

 

First announced in October 2010, the “Lean Forward” slogan was an attempt by MSNBC to embrace a progressive identity. As part of the effort, the network is expected to feature more hard news programming and less liberal opinion during the day, making its coverage closer in tone to parent company NBC.

This refresh was a transitional redesign project moving on to the new "This is who we are." campaign.