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Branding, Digital and Print

Sjó is Icelandic for 'sea'. Icelanders say that if you have 'god flyt' - 'good flow' - you have good fortune in life. Flyt believe that nothing brings good fortune lie good health. Seaweed, packed with goodness, is a great place to start.


360° campaign of new

Branding and products

Identity & Brand development of Sjó


Sjó is based on the small island of the Westfjords, Iceland. Located off the west coast, it is deeply cold in winter and pleasantly warm in summer. The sea is clean, unspoilt and very cold. In short, perfect conditions for cultivating the finest seaweed products in the world

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